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Privacy policy

Last updated: [insert date]

 

Essentia Pilates (“we”, “our”, “us”, or “the Studio”) is committed to protecting the privacy of our clients, visitors, and users of the website essentiapilates.com.

This Policy explains how we collect, use, store, and safeguard your personal information in accordance with the GDPR and applicable Portuguese law.

 

1. Data Controller

 

Essentia Pilates

Aroeira · Almada · Portugal

Email: cto@pilatesessentia.com

WhatsApp: +351 933 741 643

 

2. Data We Collect

 

We collect only the information necessary to provide our services safely and effectively.

 

2.1. Information You Provide

 

  • First and last name

  • Email address

  • Phone number

  • Voluntarily shared health information (e.g., injuries, mobility limitations)

  • Payment details (processed securely by Stripe, Wix Payments, MB Way, etc.)

  • Information submitted through forms, bookings, and newsletter subscriptions

 

2.2. Automatically Collected Information

 

  • IP address

  • Browser and device data

  • Cookies and usage information

  • Website analytics (e.g., Google Analytics)

 

2.3. Information From External Platforms

 

  • Instagram / Facebook interactions

  • Google Calendar (for bookings)

  • WhatsApp Business messages

 

3. How We Use Your Data

 

We use your information only for the following purposes:

 

  1. Managing bookings, classes, and contracted services

  2. Sending confirmations, reminders, and important updates

  3. Creating and managing your client account (if applicable)

  4. Processing payments, invoices, and legal obligations

  5. Sending newsletters, updates, and educational material

  6. Improving our services, website performance, and user experience

  7. Ensuring security and fraud prevention

 

We never sell your personal data.

 

4. Legal Basis for Processing

 

We process your data based on:

 

  • Performance of a contract (bookings, payments)

  • Explicit consent (newsletter subscription)

  • Legitimate interest (service improvement, security)

  • Legal obligations (billing and tax requirements)

 

5. Data Sharing

 

We share your data only with essential service providers, such as:

 

  • Wix (website hosting and scheduling system)

  • Stripe / Wix Payments / MB Way

  • Google services (Analytics, Calendar, Drive)

  • Meta platforms (Instagram and Facebook)

  • Email service providers

  • Secure data hosting partners

 

All third-party providers comply with GDPR and process data solely on our behalf.

 

6. Data Storage and Retention

 

We retain your information for:

 

  • Up to 5 years for legal and accounting purposes

  • As long as you maintain an active relationship with the Studio

  • Until you unsubscribe from our newsletter

 

You may request deletion at any time (see Section 8).

 

7. Data Security

 

We implement technical and organizational measures to safeguard your personal data from unauthorized access, alteration, loss, or disclosure.

 

8. Your GDPR Rights

 

You have the right to:

 

  • Access your data

  • Correct inaccurate information

  • Request deletion (“right to be forgotten”)

  • Restrict processing

  • Data portability

  • Withdraw consent at any time

  • Object to data processing

 

To exercise your rights, please contact us at: cto@pilatesessentia.com

 

9. Cookies

 

We use essential and analytical cookies to enhance your browsing experience.

You may manage or disable cookies in your browser settings.

 

10. Changes to This Policy

 

We may update this Privacy Policy at any time.

The most recent version will always be available on this page.

 

11. Contact

 

Essentia Pilates

Email: cto@pilatesessentia.com

Aroeira · Almada · Portugal

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